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The 5th edition of the Publisher by Cengage Learning is a comprehensive and indispensable resource for anyone interested in the world of publishing. With a publication date of June 29, 2021, this edition is up-to-date with the latest trends and developments in the industry.
Written in English, this paperback edition spans 592 pages, making it a substantial and thorough guide to the world of publishing. Its ISBN-10 is 0357448154, and the ISBN-13 is 978-0357448151, ensuring easy identification and accessibility for readers.
Weighing 3 pounds and measuring 8.75 x 1 x 11 inches in dimensions, this book strikes a perfect balance between portability and content. Whether you’re a student, a professional publisher, or simply an enthusiast wanting to learn more about the publishing industry, this book provides a wealth of knowledge and insights.
The Publisher covers a wide range of topics, including the history of publishing, the role of publishers in the digital age, the editorial process, marketing strategies, and the future of the industry. It offers a comprehensive overview of the publishing landscape, from traditional print publishing to the rapidly evolving world of e-books and digital publishing.
The authors of this edition have a deep understanding of the publishing industry and draw upon their expertise to provide readers with valuable insights and practical advice. The book is filled with real-world examples, case studies, and interviews with industry professionals, offering a well-rounded perspective on the challenges and opportunities in the field.
One of the key strengths of this book is its emphasis on the practical aspects of publishing. It offers step-by-step guidance on every stage of the publishing process, from manuscript acquisition and editing to design, production, and distribution. It also delves into the complexities of copyright law, contracts, and royalties, providing readers with the necessary tools to navigate the legal and financial aspects of the industry.
Furthermore, the Publisher explores the evolving role of technology in publishing, discussing topics such as e-books, self-publishing platforms, and digital marketing strategies. It offers valuable insights into how publishers can leverage technology to reach wider audiences and adapt to the changing demands of the market.
Overall, the Publisher by Cengage Learning is an essential resource for anyone interested in the world of publishing. Its comprehensive coverage, practical approach, and up-to-date insights make it a valuable asset for students, professionals, and enthusiasts alike. Whether you’re looking to start a career in publishing or simply want to expand your knowledge of the industry, this book is an invaluable companion.
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